How to See Realtime Progress: Syrenn Dashboards

How Do You Tell If a Training Worked?

Let’s say your company splurges on a weeks-long sales training bootcamp. You spent 40 hours per rep listening to motivational presentations, completing workbooks, roleplaying through tough objections. So many great new ideas start to flow between you and the team, many of them sourced from later conversations with them at the local watering hole, and you’re excited to get back to the office and start implementing these new skills.

While everyone feels great from the ice breakers, team-bonding, and happy hours, how do you know if the training will actually carry over into next week’s sales outreach? You might point to the high workbook completion rates and positive general feedback from each session. While these indicators are important, they don’t predict actual sales performance. So what does?

Lagging Indicators — SQL’s, Contracts Sent, Deals Closed

Well, currently, the most common indicator(s) of sales performance that sales managers focus on are…the actual performance metrics.

Here’s some great indicators of sales success:

• Sales Qualified Leads (SQL) - prospect booked a follow-up meeting
• Contracts Sent - a proposal for goods/services in exchange for dollars is sent to be signed
• Deals Closed - the ultimate indicator of sales success

By focusing on these indicators, a sales manager can correlate changes in them to how well (or poorly) a training intervention worked. The problem with waiting for these indicators to improve or decline is that meaningful changes in them might take months or even years.

Here’s the question you should be asking yourself: Can You Afford To Wait That Long?

Realtime Indicators — Syrenn Dashboards

Most sales managers that we’ve asked have emphatically responded, “no”.

So, we gave them a reason to say, “hell yeah”, with our dashboard functionality.

While Syrenn can’t reduce the time on the lagging indicators mentioned earlier, it can give instant feedback on indicators that are highly correlated to SQL’s, contracts sent, and deals closed.

Some highly correlated indicators include:

• Objection handling
• Active Listening
• Follow-Up Scheduled

In Syrenn Dashboards, these indicators and many others are tracked as each sales rep engages with our AI buyers in various sales settings. Using our dashboards, any sales manager can view how well their team is improving over time, run a gap analysis to see which indicators are lacking, and assign new scenarios to test their reps’ weak points.

Through Syrenn Dashboards, sales managers now have the visibility to understand the value of a sales training intervention, and instead of waiting months, they can see improvements happen in minutes.