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Products Documentation

Define your products and services to create realistic training scenarios that match your actual offerings

Last updated: 7/17/2025

Products represent the solutions or services your organization provides to customers. Create detailed product profiles with features, benefits, pricing, and competitive differentiators to ensure your training accurately reflects your actual sales conversations.

Overview

Products in Syrenn represent your actual offerings that your team sells to customers. Each product profile includes:

💡 Tip: Well-defined products help your team practice with realistic scenarios that match your actual sales conversations.

Creating Products

Basic Information

Start with the fundamental product details:

  • Product Name: Clear, recognizable name for your offering
  • Description: Comprehensive overview of what the product does
  • Value: Key benefits and value delivered to customers
  • Differentiator: What makes your product unique in the market

ℹ️ Info: You can create multiple products to cover your entire product portfolio and different market segments.

Product Examples

Managing Products

Editing Products

Update product information as your offerings evolve:

  1. Click the actions menu (three dots) next to any product
  2. Select "Edit"
  3. Modify the relevant fields
  4. Save your changes

Duplicating Products

Create variations of existing products:

  1. Click the actions menu next to a product
  2. Select "Duplicate"
  3. A copy of the product will be created with a suffix of (copy)

Deleting Products

Remove products that are no longer offered:

  1. Click the actions menu next to the product
  2. Select "Delete"
  3. Confirm the deletion

⚠️ Warning: Deleting a product will affect any scenarios that use it. Consider duplicating products instead of deleting them if they're used in active scenarios.

Product Configuration

Value Proposition

Define the core value your product delivers:

Customer Benefits

  • Time Savings: How much time customers save using your product
  • Cost Reduction: Financial benefits and ROI
  • Efficiency Gains: Productivity improvements
  • Risk Mitigation: How your product reduces customer risks

Business Impact

  • Revenue Growth: How your product helps customers increase revenue
  • Market Expansion: New opportunities your product enables
  • Competitive Advantage: How your product helps customers compete
  • Operational Excellence: Process improvements and standardization

Competitive Differentiators

Highlight what makes your product unique:

Feature Advantages

  • Superior Technology: Advanced features and capabilities
  • Better Performance: Faster, more reliable, more scalable
  • Ease of Use: Simpler implementation and user experience
  • Integration Capabilities: Better connectivity with existing systems

Market Position

  • Market Leadership: Industry recognition and market share
  • Innovation: Cutting-edge features and capabilities
  • Customer Success: Proven track record and testimonials
  • Support Excellence: Superior customer service and support

Product Best Practices

1. Accurate Information

Ensure product details match your actual offerings:

  • Current Features: Keep information up-to-date with latest releases
  • Pricing Alignment: Reflect actual pricing and packaging
  • Market Positioning: Match your current go-to-market strategy
  • Customer Feedback: Incorporate insights from real customer interactions

2. Clear Value Communication

Focus on benefits rather than just features:

  • Customer-Centric: Emphasize customer outcomes and results
  • Quantifiable Benefits: Use specific numbers and metrics
  • Problem-Solution Fit: Connect features to customer pain points
  • ROI Focus: Highlight financial impact and return on investment

3. Competitive Awareness

Understand and articulate your competitive advantages:

  • Market Research: Stay informed about competitor offerings
  • Differentiation Strategy: Clearly define what makes you unique
  • Value Comparison: Know how your value proposition compares
  • Customer Validation: Use customer feedback to validate positioning

4. Regular Updates

Keep product information current:

  • Feature Releases: Update when new features are launched
  • Market Changes: Adjust for evolving market conditions
  • Customer Insights: Incorporate learnings from sales conversations
  • Competitive Moves: Respond to changes in competitive landscape

Next Steps

Ready to create your first product? Learn how to integrate products into scenarios: